RMKA is one of the nation’s leading consultancies when it comes to corporate reputation management. This is why we avoid at all costs the saying that: ‘If you don’t know where you’re going, any road will get you there.’

We advise our clients to adopt a simple, yet detailed four-step process to assessing their reputation and then develop iterative short, medium, and long-term plans to deliver on their objectives.

The four-step process covers:

  • Set your reputation objectives
  • Survey the current status of your reputation and assess that in relation to your objectives
  • Resolve current hurdles between your current reputation and your desired reputation, as well as identifying other risks to your reputation
  • Engage stakeholder groups who are important to your organisation’s future on all levels.

Organisations should be matching their reputational objectives against their relationships with important stakeholder groups.