RMKA is one of the nation’s leading consultancies when it comes to corporate reputation management. This is why we avoid at all costs the saying that: ‘If you don’t know where you’re going, any road will get you there.’
We advise our clients to adopt a simple, yet detailed four-step process to assessing their reputation and then develop iterative short, medium, and long-term plans to deliver on their objectives.
The four-step process covers:
- Set your reputation objectives
- Survey the current status of your reputation and assess that in relation to your objectives
- Resolve current hurdles between your current reputation and your desired reputation, as well as identifying other risks to your reputation
- Engage stakeholder groups who are important to your organisation’s future on all levels.
Organisations should be matching their reputational objectives against their relationships with important stakeholder groups.