The key task of leaders is to explain what the future should look like and to build consensus around this shared vision.
This means setting setting objectives to achieve the goal; in other words, developing a great plan to deliver the goal.
Nelson Mandela summed it up as: “Vision without action is merely a dream. Action without vision is merely passing time. Vision with action can change the world.”
To deliver the Mandela principle requires the actual delivery to be entrusted to experts who have delivered such projects before. Great leaders do this and delegate successfully. Poor leaders want to do everything themselves – micro manage. Great leaders also ensure that everyone knows that they care about the work and expect success.
This approach has led to the re-emergence of I CARE values (Integrity, Courage, Accountability, Respect, Excellence) in programs across the PR industry focused on stakeholder engagement.
Although these values are not new to RMKA – it has been adhering to them in programs developed and delivered for almost two decades in the public and private sectors. The effective use of new technology tools in communication now allows such values to be systematically applied across multiple programs.
The outcome is the efficient delivery of important information in a timely manner and to defined audiences and consistent with the initial expressed central vision and objectives.
It also enables efficient, values driven, responses, both internally and externally, to unprecedented events; being proactive with responses; being prepared for all possible outcomes; and readiness to address questions about the legitimacy of the events.
The current Victorian Government appears to be going down this path in an effort to deliver better outcomes for the community.
Unfortunately, all governments can get drawn into the agenda of sectional interests resulting in a piecemeal approach to policy development and communication resulting in damage to the central objective of effectively communicating a vison. This is where ministers and officials must work together and resist the temptation to address minor, but loud, and negative stakeholder voices in isolation.
RMKA’s stakeholder management technology (Stakeholder Matrixtm) helps avoid this trap because it enables the user to effectively manage total program communications whilst ensuring adherence to messages that clearly outline how the desired vision can be achieved.
Stakeholder Matrixtm enables the segmentation and understanding of stakeholders and the determination of the best methodologies for engagement. The aim being that all stakeholders, particularly objectors, understand the broader picture and the objective of better outcomes for the community.