Entries by Laurissa Mirabelli

How hard can it be?? The transition from print to digital

The two leading Fairfax Media properties for decades were The Age and The Sydney Morning Herald. And didn’t advertisers know it. Often referred to as being ‘rivers of gold’ the spend on advertising in their voluminous publications were the stuff ad rep’s dreams are made of. That was then. Now, both papers have been reduced […]

The Case for Thought Leadership

Consumers are constantly bombarded with messages by savvy brand marketers in an effort to ‘engage’ at every opportunity. And the noise is deafening. Targeting an audience is easier than ever before with no end of online metrics, analytics and geo-tracking to ensure more visibility of consumer preferences, habits and behaviours. But what happens once you […]