The two leading Fairfax Media properties for decades were The Age and The Sydney Morning Herald. And didn’t advertisers know it. Often referred to as being ‘rivers of gold’ the spend on advertising in their voluminous publications were the stuff ad rep’s dreams are made of. That was then. Now, both papers have been reduced […]
About Laurissa Mirabelli
Laurissa Mirabelli has two decades of experience in strategic communication in Australia and the UK.
Laurissa’s extensive experience with global markets includes her tenure as the Australian head of public affairs for a European car company, and the Australian lead of an international communications consultancy.
Strong industry knowledge enables Laurissa to provide practical and commercially valuable advice to her clients, which include some of the world’s leading automotive, education, manufacturing, retail and publishing brands.
Laurissa’s experience expands the entire spectrum of public affairs from corporate communications and stakeholder relations to issues management and media relations.
Entries by Laurissa Mirabelli
Consumers are constantly bombarded with messages by savvy brand marketers in an effort to ‘engage’ at every opportunity. And the noise is deafening. Targeting an audience is easier than ever before with no end of online metrics, analytics and geo-tracking to ensure more visibility of consumer preferences, habits and behaviours. But what happens once you […]
- You will be accountable, but we won’t.May 19, 2021 - 3:14 pm
- An Impossible Standard to Meet – or – Nobody Expects The Spanish InquisitionMay 19, 2021 - 3:11 pm
- Silent but deadly – A commentary on the USA and COVID-19December 2, 2020 - 10:30 pm
- The rise of the echo chamberDecember 2, 2020 - 10:26 pm
- Keeping an eye on fatal ‘optics’December 2, 2020 - 10:14 pm
Words & Insights – Topics
- Community Relations
- Corporate Knowledge
- Corporate Reputation
- Digital and Social Media
- Future Technology
- Government Relations
- Information Management
- Investor Relations
- Issues and Crisis Management
- Media Relations
- Media Training
- Organisational Change
- Public Policy
- Stakeholder Engagement
- Stakeholder Information
- Strategic Marketing