Entries by Alistair King

How I Learned To Stop Worrying And Love Engagement

2  The Issue Of Trust A few years ago I came close to losing faith in the discipline of communications. Problems arose that our hitherto powerful comms methods seemed unable to address. How come? We had the messages, we had the reach and the frequency. Unfortunately we had lost the trust. Working in government comms […]

A new Strangelove

Or: how I learned to stop worrying and love engagement I’ve been involved in Government communications for a bit over 20 years. During that time there has been a lot of change, and like all communication professionals, I’ve needed to learn a lot of new things. But there’s one thing – one ‘ah-ha’ moment – […]