stakeholdermatrix

Stakeholder Matrix

A tool to keep multiple stakeholders and projects on track

At no time in the history of humankind have we had so much access to information. It is a brilliant phenomenon that in many regards is contributing to breaking the shackles of the status quo.

A direct consequence of this exponential increase to data has been a directly proportional and commensurate increase in community expectations to information provision and transparency.

Ironically, in the face of the splintering, multiplying and diversifying array of data/media sources, it has also never been easier for the community to tune out/switch off to material that is not presented in the manner, or via the channel they want. To borrow a phrase in public relations, ‘there’s no guarantee they’re going to pick up what you put down.’

It’s in the face of this complexity that stakeholder and community engagement has reached unprecedented levels; nor have the ramifications of getting it ‘wrong’ ever been higher.

Two great and recent examples of these trends are the respective votes for Britain to leave the EU (Brexit) and the election of Donald Trump.

Traditional media and those ‘in the know’ stated with great certainty that neither event could, or would, ever happen.

For many of them the post-apocalyptic analysis and rationalisation of events is still underway.

The reason I highlight these examples, is that both Brexit and Trump demonstrate the importance of ‘listening’ to your audience to underpin how you then ‘engage’ with them.

The patriarchal approach of ‘we know best, and you will listen to us’ is well and truly dead (thank God!). In fact, any entity that adopts that approach will severely damage its reputation in a very short period of time.

This is why we at RMK+ Associates, in partnership with the software team at Web Force 5, have combined our respective skillsets in stakeholder engagement and technology to develop the Stakeholder Matrix system. The philosophy that underpins this creation is to translate the inherently complex into distilled simplicity.

We have centered everything around People, Projects, and Issues with the aim of ensuring that all your people, can access all the information they need, in all the places they go, at all the times it is needed.

In this respect (not to mention its affordability) Stakeholder Matrix is unique and without peer.

We know that if systems are ‘clunky’ and difficult to use, they simply won’t be used. Stakeholder Matrix has been specifically designed and built for its purpose, and aims to have information available within ‘4-clicks.’

Applications range from issues and crisis management to face-to-face engagement, to surveys and market research and a lot, lot more.

You can even design, build, and publish dedicated websites for your projects with it.

In today’s high-expectation environment everyone needs the support of quick-an- easy to use technology in all their pursuits – especially when your organisation’s reputation is riding on it.

To arrange a pre-launch demonstration of Stakeholder Matrix please contact the RMK+A office on 03 9036 6390.

 

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